By Brandon Cook

“Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back.” - Harvey MacKay

“Everything you now do is something you have chosen to do. Some people don’t want to believe that. But if you’re over age twenty-one, your life is what you’re making of it. To change your life, you need to change your priorities.” -John C. Maxwell

Well, we’re two weeks into the New Year 2010. For many people the motivation has started to fade to black. Their new habits are beginning to seem like false hopes, while their old habits are beckoning them back into the shadows and comforts of their former selves.

In another week they’ll be dropping like flies from gyms around the nation…. as Metallica used to scream “Sad but true.” (more…)

By Brandon Cook

“We all have great inner power. The power is self-faith. There’s really an attitude to winning. You have to see yourself winning before you win.”
-Arnold Schwarzenegger

“Ever since I was a child I have had this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one’s potential.”
-Bruce Lee

The New Year is RISING and my plan for how to gain muscle mass in 2010 underway…. I’ve made up my mind to DO THIS and to increase accountability I’m documenting the whole thing on my body transformation page. Stop by and leave me a few words of encouragement and support.

The pressure’s on and I can already tell a BIG difference in my dedication to making a transformation this year just knowing that I’ve announced this to the world. I’m fully committed.  (more…)

By Brandon Cook

“Learning is a behavior change- if your behavior doesn’t change- you did not learn.” -Bedros Keuilian

“Courage is the ability to act on limited knowledge.”
-Bedros Keuilian

Wow! What a great trip to Orlando, Florida this week. I’m still buzzing and high from being surrounded with so many like-minded and successful personal trainers and entreprenuers.

Before I give you the #1 tip I learned, let me tell you about this weekend. (more…)

By Brandon Cook

“Your mind is your instrument. Learn to be its master and not its slave. Meditation is the gateway, through which you arrive to the world of freedom.” - Remez Sasson

 “Meditation brings wisdom; lack of meditation leaves ignorance. Know well what leads you forward and what holds you back, and choose the path that leads to wisdom.” – Buddha

 In Part I of this series we began our exploration of the subconscious mind and took a brief look into what neuroscientists are learning about the ultimate potential of the human mind.

In Part II, we examined how our beliefs are impressed upon the subconscious and how they can affect who and what we ultimately become.

In this third installment, we are going to clarify how the subconscious mind can help us achieve our physique goals and learn how we can use meditation to access the gateway into the subconscious mind. (more…)

By Brandon Cook

“If you accept a limiting belief, then it will become a truth for you.”  – Louise L. Hay

“People are anxious to improve their circumstances but unwilling to improve themselves, they therefore remain bound.” - James Allen

In Part I of this series we began our exploration of the subconscious mind and took a brief look into what neuroscientists are learning about the ultimate potential of the human mind. In this second installment, we are going to examine how beliefs are impressed upon the subconscious and how they can effect who and what you become. (more…)

By Brandon Cook

“Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.”
           – Earl Nightingale

“The world is a great mirror. It reflects back to you what you are.”
         -Thomas Dreier
  
 
The whole point of the First Pillar of Rapid Body Transformation is to develop the proper mindset (from the beginning) that will lead to success quickly and naturally. That way you can learn from other people’s mistakes and realize your goals that much faster.

Now, like many people (even myself in the past,) you may be tempted to skip over all of this mindset nonsense and get straight to the heavy lifting. “It’s all bull$#!! I tell you, hogwash, blah, blah, blah!”  (more…)

By Brandon Cook

“When you want something,
all the universe conspires in helping you to achieve it.”
         – Paulo Coelho

“We can change our lives. We can do, have, and be exactly what we wish.”
              – Anthony Robbins

We have reached a point where I would like to discuss the law of attraction. I’ve mentioned this in earlier blogs and even touched on the basics of universal law. Now we are going to expand upon this because I believe it holds a vital solution for achieving body and life transformation.

The people who are successful in life achieve their success because they harness the power of this law whether they realize it or not. That is not to say that they did nothing to earn their success! I’m sure they did. (more…)

By Brandon Cook

“Champions aren’t made in gyms. Champions are made
from something they have deep inside them:
A desire, a dream, a vision.”
                                       – Muhammad Ali

“When your values are clear to you,
making decisions becomes easier.”
                                              – Roy Oliver Disney

So you want to pack on pounds of rock-solid muscle! That’s your desire… your dream…your vision. You sit there and just imagine what it would be like to look as tough as Ali, as solid as Frank Zane, or as Herculean as Steve Reeves… or whoever it is you admire.

“Oh how different my life would be if only I could look like that!” you may wonder. “All the girls would want me then. I’d be rich, famous, and cool. I would be the envy of all men and finally win the respect and admiration that I rightfully deserve.” (more…)

By Brandon Cook

“Men and women are not prisoners of fate,
but only prisoners of their own minds.”
                                        — Franklin D. Roosevelt

“When the ties that bind a human mind are broken,
A man is introduced to himself- the real self that has no limitations.”
       – Napoleon Hill

When I first started lifting I really underestimated the importance of a proper mindset. By proper mindset, I mean a mind that is calm, assertive, driven, optimistic, confident, persistent, disciplined, and determined to realize the goals, dreams, and purpose that it somehow conjures up, whatever they be.

In fact, when I first started lifting I was anything but those things.  Instead of calm I was angry, instead of assertive, I was passive-aggressive, instead of driven I was lazy, instead of optimistic I was pessimistic, instead of confident I was full of doubt. Basically I wasn’t a man, but a boy. (more…)

By Brandon Cook

“It is not the strongest of the species that survives,
nor the most intelligent, but the one most responsive to change.”
-Charles Darwin

If you have a great memory, then you should remember that on our homepage we stated that gaining muscle is simple and that all you need to do is four things. Well, in case you forgot, here’s the recap:

In theory…

GAINING MUSCE IS SIMPLE…

All You Need to Do is These Four Things:

(more…)